Friday, June 8, 2007






A friend of mine has spent a long time and many brain cells creating a site called Avanoo, which is a wisdom bank.

Basically, it has the capacity to aggregate data on any question posited – which, if it can attract enough users, and communities of users – could provide incredibly interesting and valuable information regarding pretty much anything.

For example, a question might ask whom you thought performed the best in the last democratic debate. You click who you thought was best, sharing your opinion, and then you can review the statistics of other users who have answered this question. You can filter the results by many variables, such as age, gender, nationality, income, race, religion, etc.

Artists might also use this site, as a means of test marketing their work. You can actually see how your work is being received by each community. A big hit with Asian Emo Rockers between the ages of 12 and 19? Book that tour to Tokyo, dude!

Check out their manifesto:


Please, take a moment to dive into the site and see if it doesn’t tingle some deep part of you that secretly misses reseach methodology class. If it does tingle, make sure you bookmark it, and forward this or your own message on to your network. This system will be most effective with the widest audience of regular users. And, the power that could result due to knowledge gained through untainted statistics – priceless.

Have Fun!